Since working as the Highlight Sports Marketing Director, I have really looked closely at how we can better help our sponsors see results for their advertising dollars. These are some of the things I’ve found recently that may be helpful:

• We recently worked at a local event at Copper Hills High School in West Jordan, Utah. There were about 1,000 participants there. In just two weeks following the event we had over 12,000 pageviews at www.HighlightSports.com! Here’s a picture:

• Since tracking specific traffic (started 12/6/2006) www.HighlightSports.com has had over 22,000 pageviews and 3,456 visitors. That’s an average of 8,800 pageviews per month and our season is just getting started!
• Our upcoming event, the West Coast Nationals Cheer and Dance Competition at the Kodak Theater, will have over 3,000 participants.
• If history repeats itself, like it always does, we will have over 36,000 pageviews in March 2007, all from a specific target market.

Is this exciting or what!? And it’s only gonna get better for advertisers.