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Highlight Sports to work with the Bowl Championship Series (BCS) Football Bowl game in 2007-2008: After their first year of a three year contract to produce and duplicate halftime choreography DVDs for 7 College Football Bowl Games including the Sugar Bowl, Holiday Bowl and Liberty Bowl, Highlight Sports will now be working directly with the BCS Title Game. With special thanks to their business parter Bowl Games of America, Highlight Sports will provide professional choreography DVDs and information for over 3,000 dancers and cheerleaders and their team coaches; that's 80 dance and cheer teams from all over the country. Marketing Director Nate Moller, owner of http://mollermarketing.com, had this to say, "We're excited to be a part of such a huge national event in the sports industry. We are also looking forward to working with local and national sponsors that will be marketing directly to this specific target audience."

Highlight Sports will be working with Bowl Games of America to help advertisers get their name directly in to at least 3,000 homes all over the country. They look to create a win/win for everyone they work with and help provide dancers and cheerleaders with great specials from companies they may already be doing business with. These same advertisers will be able to promote their products and services at the 4 day rehersals prior to the bowl games.

Thanks to Bowl Games of America, the BCS Game was added to the Highlight Sports contract this year. "It doen't get much better than this," said Moller about the BCS Game. "We look at this as a great start to the 2008 year for Highlight Sports."